Blog

  • 12 Leadership Lessons From World Class Football Managers

    (or why every executive should take a football coaching license) In between all the gossip about transfers and the sniping at other teams, there are some coaches that have shaped…

  • Reporting on digital performance to the board

    Digital is already a strategic core to many businesses. With the appointment of Chief Digital Officers (800+ of them in Australia), boards have a responsibility to oversee and hold accountable digital…

  • The Balance Of Innovation

    The Balance Of Innovation In The Digital Age Achieving a balance between traditional business and new innovative influences is a challenge that many companies face. A rich vocabulary of disdain often…

  • The most undervalued part of your content strategy is…..

    If you search for content marketing and look at the top 5 images, and the top 5 search results, it is hardly mentioned. In the images I could find, it…

  • The Changing Algorithm Behind Google’s Adwords

    Google claims that the cost of advertising (CPC) using Adwords is a fixed calculation from when they “combine the components of Quality Score, the max. CPC bid, and the expected impact of…