Services · Paid Media
Paid media that pays its way.
Google, Meta and LinkedIn will spend whatever you give them. I restructure accounts around margin, test messages before scaling them, and move budget to what returns.
What I look at first
The questions behind the numbers
- Whether conversion tracking matches what finance sees
- Account structure against product margin
- Search terms and placements that spend without converting
- Which messages and audiences have been tested, and which assumed
- Landing page conversion rates by campaign
- The split of spend across channels, and why it is what it is
Evidence
Typical verdicts
What an audit in this area often finds
- BackHigh-margin products with a proven return, given budget caps that let them grow.
- FixBroad-match campaigns spending on searches no buyer would type.
- TestNew audiences with a fixed budget and a stop date agreed up front.
- StopCampaigns optimised for clicks when the business needs sales.
Common findings across engagements, shown as examples. Your audit will have its own.
What you get
Deliverables
- Account audit across Google Ads, Meta and LinkedIn
- Restructure around margin and buying intent
- Test plan with budgets, hypotheses and stop rules
- Landing page recommendations for each campaign group
- Reporting on cost per acquisition and return, matched to your sales data
Related case studies
Paid Media in practice
Neto: positioning built on the client’s own data
Cost per acquisition down 50%
Positioned an Australian eCommerce platform with benchmarks from its own anonymised data, then built content and acquisition around it.
Sparesbox: restarting growth after a plateau
+45% year-on-year revenue from organic
Moved a 400,000-product parts store from product-led to audience-led, and split-tested spend toward high-return lines.
Table of Plenty: letting the ads do the research
Kept on shelf at Woolworths
A snack facing delisting, no research budget and a tight deadline. Paid social tests found the audience in four weeks.
Other services
SEO
Organic search judged by the enquiries and sales it brings, with content your team can keep up.
Analytics
Tracking you can trust, attribution you can defend and reporting a board can read in two minutes.
CRM
Customer data and automation that keep clients longer and shorten the path from enquiry to sale.
Strategy
Positioning, go-to-market and marketing plans that say where growth will come from and what it costs.
Branding
Value propositions and identities your own people can explain and your customers remember.
Bring your last quarter’s numbers.
We’ll work out what’s earning its keep, what’s stuck and what to stop funding.