The title should be "Are we witnessing the decline of the social contract?". The concept of the social contract—a philosophical theory suggesting that individuals consent explicitly or tacitly to surrender some of their freedoms and submit to the state's authority in exchange for the protection of their remaining rights—appears to be unravelling at the seams.
I have probably close to a thousand books on business, and maybe hundreds on leadership. Almost always, when I am reading a book, I highlight passages that are meaningful to me. Using Kindle reader and other note taking apps I have about 15000 words noted down about leadership alone. So I asked AI to summarise
The Imperative of Personal Branding In the professional services sector, crafting a distinctive personal brand is more than a strategic advantage—it's an imperative. As seasoned experts in technical fields, we are often valued for our analytical skills and problem-solving abilities. Yet, in a world where opportunities are as much about visibility as capability, personal branding
In an era where data rules and technology continuously advances, the worlds of creativity and analytics are becoming increasingly intertwined. This fusion has given rise to a concept known as data-driven creativity, a revolutionary approach that harnesses the power of data to inspire and enhance creative endeavors. Bravery, an intrinsic human trait, plays a crucial
Some data you may already be aware of. For instance this old snippet: "Up to 97% of programmatic campaigns lack a targeted creative for each audience segment,” according to research by AppNexus from 2017." You may also be familiar with A study of 6,000 winning Effie campaigns by AdAge and Mark Ritson has found that ads that took the most
Data: Businesses that have successfully integrated creativity and analytics have grown twice as fast than those that haven’t. (McKinsey) A majority (70 percent) of integrators employ advanced analytics for consumer insights, compared with only 40 percent of companies with average growth. And 65 percent of integrators use customer-journey analytics, versus 50 percent of average growers. Raising
Building customer feedback systems into your marketing is essential. Building customer collaboration into your marketing process is the next natural step. Almost every marketer acknowledges that customer feedback is important.They may also acknowledge that it is the best way to drive innovation, and to ensure that their business is at the forefront of change.
Hypothesis My original hypothesis was that CMOs would have a relatively broad set of skills, and would major in marketing and sales, and minor in something like communications and brand. If there were industry skills they would be one or two skills at the most.So a skill set might look something like; Marketing, Sales, Account
(or why every executive should take a football coaching license) In between all the gossip about transfers and the sniping at other teams, there are some coaches that have shaped the game and have written plenty about leadership. The two most over-used metaphors in business are sports and war. The reason, I was once reliably
Digital is already a strategic core to many businesses. With the appointment of Chief Digital Officers (800+ of them in Australia), boards have a responsibility to oversee and hold accountable digital technology and capability. Wedged between the CMO and the CTO, a Chief Digital Officer has a broader remit to drive growth, especially by converting traditional "analog" businesses to digital