Services · Branding
Brand strategy your people can carry.
A brand works when your own people can explain it and customers remember it. I build value propositions, positioning and identity, then roll them out so they hold up in daily use.
What I look at first
The questions behind the numbers
- What customers believe about you now
- What your staff say when someone asks what you do
- How the brand is used across sales, bids and digital
- Competitors’ positioning, and the space left open
- Brand architecture across products and businesses
Evidence
Typical verdicts
What an audit in this area often finds
- BackBrand assets customers already recognise, even old ones.
- FixA proposition your staff cannot say in one sentence.
- TestNew messaging in paid media before reprinting anything.
- StopRebrands that change the logo and nothing else.
Common findings across engagements, shown as examples. Your audit will have its own.
What you get
Deliverables
- Brand strategy and value proposition
- Positioning and messaging framework
- Identity brief and design management
- Internal launch and rollout plan
- Brand guidelines your team will use
Related case studies
Branding in practice
TSA Riley: a rebrand during rapid growth
Almost 4x growth to 1000 people in four years
Led the 30-person global marketing, bids and business development function through the move from TSA Management to TSA Riley.
Pizza Hut: backing the assets people already loved
Higher awareness and an incremental sales lift
Brand strategy that brought back the cavalry charge and Dougie the Pizza Boy under a new line, Share Good Times.
Envirosuite: one proposition per industry
Segmented propositions for a 30-to-400-site target
Replaced one product-led proposition with value propositions for each industry vertical, tied to a lead generation plan.
Other services
SEO
Organic search judged by the enquiries and sales it brings, with content your team can keep up.
Paid Media
Google, Meta and LinkedIn spend that is tested before it is scaled, and moved to whatever returns.
Analytics
Tracking you can trust, attribution you can defend and reporting a board can read in two minutes.
CRM
Customer data and automation that keep clients longer and shorten the path from enquiry to sale.
Strategy
Positioning, go-to-market and marketing plans that say where growth will come from and what it costs.
Bring your last quarter’s numbers.
We’ll work out what’s earning its keep, what’s stuck and what to stop funding.