Services · Analytics
Analytics: numbers you can make decisions with.
If the marketing report takes a meeting to explain, it won’t change a decision. I set up tracking you can trust, attribution you can defend and reporting a board can read in two minutes.
What I look at first
The questions behind the numbers
- Whether GA4, tags and CRM events are firing correctly
- Whether revenue is joined to the marketing source that produced it
- Which KPIs leadership uses, and which are reported out of habit
- Gaps between ad platforms, analytics and the CRM
- How decisions are made today, and what data would change them
Tools: Google Analytics, Adobe Analytics (Omniture), Search Console, plus R and Python for analysis.
Evidence
Typical verdicts
What an audit in this area often finds
- BackA single revenue view that joins CRM and advertising data.
- FixGA4 events that double count or miss conversions.
- TestIncrementality tests before trusting platform-reported return.
- StopDashboards nobody has opened in a month.
Common findings across engagements, shown as examples. Your audit will have its own.
What you get
Deliverables
- Measurement audit across analytics, ad platforms and CRM
- Tracking plan, implementation and testing
- KPI definitions agreed with finance
- Executive dashboard in your reporting tool
- Analysis of what is driving growth, written as verdicts
Related case studies
Analytics in practice
Table of Plenty: letting the ads do the research
Kept on shelf at Woolworths
A snack facing delisting, no research budget and a tight deadline. Paid social tests found the audience in four weeks.
Sparesbox: restarting growth after a plateau
+45% year-on-year revenue from organic
Moved a 400,000-product parts store from product-led to audience-led, and split-tested spend toward high-return lines.
Deloitte Australia: a smaller website, more engagement
Content cut 80%, engagement up 6%
Ran digital marketing and CRM for the firm, including a 1500-page migration and the business case for Salesforce.
Other services
SEO
Organic search judged by the enquiries and sales it brings, with content your team can keep up.
Paid Media
Google, Meta and LinkedIn spend that is tested before it is scaled, and moved to whatever returns.
CRM
Customer data and automation that keep clients longer and shorten the path from enquiry to sale.
Strategy
Positioning, go-to-market and marketing plans that say where growth will come from and what it costs.
Branding
Value propositions and identities your own people can explain and your customers remember.
Bring your last quarter’s numbers.
We’ll work out what’s earning its keep, what’s stuck and what to stop funding.