Services · SEO
SEO that shows up in revenue.
Rankings are a means. I look at which searches bring customers who buy, fix what stops your site converting them, and cut the content that costs more to maintain than it earns.
What I look at first
The questions behind the numbers
- Which queries and pages produce enquiries or sales, and which produce only traffic
- Technical health: crawling, indexation, Core Web Vitals and site structure
- Content to consolidate, rewrite or remove
- Competitors winning the searches you should own
- How organic performance is reported, and whether anyone trusts the numbers
Platforms I work in: Google Search Console and Analytics, WordPress, Shopify and Magento.
Evidence
Typical verdicts
What an audit in this area often finds
- BackPages that already convert from organic search but sit on page two.
- FixSlow templates and thin category pages that hold back whole product ranges.
- TestContent built on your own anonymised data, such as industry benchmarks.
- StopBlog posts written for keywords no customer searches.
Common findings across engagements, shown as examples. Your audit will have its own.
What you get
Deliverables
- SEO audit with a verdict on every major template, section and content type
- Technical fix list ranked by likely revenue impact
- Content plan: what to build, merge, rewrite and delete
- Search Console and GA4 reporting set up around enquiries and sales
- Quarterly review against the plan
Related case studies
SEO in practice
Neto: positioning built on the client’s own data
Cost per acquisition down 50%
Positioned an Australian eCommerce platform with benchmarks from its own anonymised data, then built content and acquisition around it.
Sparesbox: restarting growth after a plateau
+45% year-on-year revenue from organic
Moved a 400,000-product parts store from product-led to audience-led, and split-tested spend toward high-return lines.
Deloitte Australia: a smaller website, more engagement
Content cut 80%, engagement up 6%
Ran digital marketing and CRM for the firm, including a 1500-page migration and the business case for Salesforce.
Other services
Paid Media
Google, Meta and LinkedIn spend that is tested before it is scaled, and moved to whatever returns.
Analytics
Tracking you can trust, attribution you can defend and reporting a board can read in two minutes.
CRM
Customer data and automation that keep clients longer and shorten the path from enquiry to sale.
Strategy
Positioning, go-to-market and marketing plans that say where growth will come from and what it costs.
Branding
Value propositions and identities your own people can explain and your customers remember.
Bring your last quarter’s numbers.
We’ll work out what’s earning its keep, what’s stuck and what to stop funding.