Data Driven Creativity
Data: Businesses that have successfully integrated creativity and analytics have grown twice as fast than those that haven’t. (McKinsey) A majority (70 percent) of integrators employ advanced analytics for consumer insights, compared with only 40 percent
The top skills of CMOs? Industry, Digital, Sales and Marketing Strategy.
Hypothesis My original hypothesis was that CMOs would have a relatively broad set of skills, and would major in marketing
12 Leadership Lessons From World Class Football Managers
(or why every executive should take a football coaching license) In between all the gossip about transfers and the sniping
Reporting on digital performance to the board
Digital is already a strategic core to many businesses. With the appointment of Chief Digital Officers (800+ of them in
The Balance Of Innovation
The Balance Of Innovation In The Digital Age Achieving a balance between traditional business and new innovative influences is a challenge that many companies face. A rich vocabulary of disdain often exists from "innovators" towards "traditionalists," including: bureaucratic, robotic, rigid, ossified, staid, dull, decaying, and just plain old. Balancing how to restructure
The most undervalued part of your content strategy is…..
If you search for content marketing and look at the top 5 images, and the top 5 search results, it is hardly mentioned. In the images I could find, it was represented in user research at the start, but not further downstream. If you look at most content strategies, the
The Changing Algorithm Behind Google’s Adwords
Google claims that the cost of advertising (CPC) using Adwords is a fixed calculation from when they "combine the components of Quality Score, the max. CPC bid, and the expected impact of extensions and other ad formats to determine Ad Rank." Then as an advertiser your bid and subsequent placement is based
User Generated Content Campaigns
Building customer feedback systems into your marketing is essential. Building customer collaboration into your marketing process is the next natural step. Almost every marketer acknowledges that customer feedback is important.They may also acknowledge that it is the best way to drive innovation, and to ensure that their business is at
The top skills of CMOs? Industry, Digital, Sales and Marketing Strategy.
Hypothesis My original hypothesis was that CMOs would have a relatively broad set of skills, and would major in marketing and sales, and minor in something like communications and brand. If there were industry skills they would be one or two skills at the most.So a skill set might look
Let’s Work Together
TELL ME MORE ABOUT YOUR PROJECT
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
