Data Driven Creativity
Data: Businesses that have successfully integrated creativity and analytics have grown twice as fast than those that haven’t. (McKinsey) A majority (70 percent) of integrators employ advanced analytics for consumer insights, compared with only 40 percent
The top skills of CMOs? Industry, Digital, Sales and Marketing Strategy.
Hypothesis My original hypothesis was that CMOs would have a relatively broad set of skills, and would major in marketing
12 Leadership Lessons From World Class Football Managers
(or why every executive should take a football coaching license) In between all the gossip about transfers and the sniping
Reporting on digital performance to the board
Digital is already a strategic core to many businesses. With the appointment of Chief Digital Officers (800+ of them in
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