Crafting Your Professional Narrative: A Guide to Personal Branding for Technical Professionals
The Imperative of Personal Branding In the professional services sector, crafting a distinctive personal brand is more than a strategic advantage—it's an imperative. As seasoned experts in technical fields, we are often valued for our
User Generated Content Campaigns
Building customer feedback systems into your marketing is essential. Building customer collaboration into your marketing process is the next natural
The top skills of CMOs? Industry, Digital, Sales and Marketing Strategy.
Hypothesis My original hypothesis was that CMOs would have a relatively broad set of skills, and would major in marketing
12 Leadership Lessons From World Class Football Managers
(or why every executive should take a football coaching license) In between all the gossip about transfers and the sniping
The Changing Algorithm Behind Google’s Adwords
Google claims that the cost of advertising (CPC) using Adwords is a fixed calculation from when they "combine the components of Quality Score, the max. CPC bid, and the expected impact of extensions and other ad formats to determine Ad Rank." Then as an advertiser your bid and subsequent placement is based
Bravery and Data Driven Creativity
Some data you may already be aware of. For instance this old snippet: "Up to 97% of programmatic campaigns lack a targeted creative for each audience segment,” according to research by AppNexus from 2017." You may also be familiar with A study of 6,000 winning Effie campaigns by AdAge and Mark Ritson has found
Data Driven Creativity
Data: Businesses that have successfully integrated creativity and analytics have grown twice as fast than those that haven’t. (McKinsey) A majority (70 percent) of integrators employ advanced analytics for consumer insights, compared with only 40 percent of companies with average growth. And 65 percent of integrators use customer-journey analytics, versus 50
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