The title should be "Are we witnessing the decline of the social contract?". The concept of the social contract—a philosophical theory suggesting that individuals consent explicitly or tacitly to surrender some of their freedoms and submit to the state's authority in exchange for the protection of their remaining rights—appears to...

I have probably close to a thousand books on business, and maybe hundreds on leadership. Almost always, when I am reading a book, I highlight passages that are meaningful to me. Using Kindle reader and other note taking apps I have about 15000 words noted down about leadership alone. So...

The Imperative of Personal Branding In the professional services sector, crafting a distinctive personal brand is more than a strategic advantage—it's an imperative. As seasoned experts in technical fields, we are often valued for our analytical skills and problem-solving abilities. Yet, in a world where opportunities are as much about...

In an era where data rules and technology continuously advances, the worlds of creativity and analytics are becoming increasingly intertwined. This fusion has given rise to a concept known as data-driven creativity, a revolutionary approach that harnesses the power of data to inspire and enhance creative endeavors. Bravery, an intrinsic...

Some data you may already be aware of. For instance this old snippet: "Up to 97% of programmatic campaigns lack a targeted creative for each audience segment,” according to research by AppNexus from 2017." You may also be familiar with A study of 6,000 winning Effie campaigns by AdAge and Mark Ritson has found...

Data: Businesses that have successfully integrated creativity and analytics have grown twice as fast than those that haven’t. (McKinsey) A majority (70 percent) of integrators employ advanced analytics for consumer insights, compared with only 40 percent of companies with average growth. And 65 percent of integrators use customer-journey analytics, versus 50...