What makes a great leader according to AI?
I have probably close to a thousand books on business, and maybe hundreds on leadership. Almost always, when I am reading a book, I highlight passages that are meaningful to me. Using Kindle reader and
Bravery and Data-Driven Creativity: How AI and Humans Unite for Success
In an era where data rules and technology continuously advances, the worlds of creativity and analytics are becoming increasingly intertwined.
Bravery and Data Driven Creativity
Some data you may already be aware of. For instance this old snippet: "Up to 97% of programmatic campaigns lack
Data Driven Creativity
Data: Businesses that have successfully integrated creativity and analytics have grown twice as fast than those that haven’t. (McKinsey) A majority
User Generated Content Campaigns
Building customer feedback systems into your marketing is essential. Building customer collaboration into your marketing process is the next natural step. Almost every marketer acknowledges that customer feedback is important.They may also acknowledge that it is the best way to drive innovation, and to ensure that their business is at
The top skills of CMOs? Industry, Digital, Sales and Marketing Strategy.
Hypothesis My original hypothesis was that CMOs would have a relatively broad set of skills, and would major in marketing and sales, and minor in something like communications and brand. If there were industry skills they would be one or two skills at the most.So a skill set might look
12 Leadership Lessons From World Class Football Managers
(or why every executive should take a football coaching license) In between all the gossip about transfers and the sniping at other teams, there are some coaches that have shaped the game and have written plenty about leadership. The two most over-used metaphors in business are sports and war. The
Reporting on digital performance to the board
Digital is already a strategic core to many businesses. With the appointment of Chief Digital Officers (800+ of them in Australia), boards have a responsibility to oversee and hold accountable digital technology and capability. Wedged between the CMO and the CTO, a Chief Digital Officer has a broader remit to drive growth, especially by converting
The Balance Of Innovation
The Balance Of Innovation In The Digital Age Achieving a balance between traditional business and new innovative influences is a challenge that many companies face. A rich vocabulary of disdain often exists from "innovators" towards "traditionalists," including: bureaucratic, robotic, rigid, ossified, staid, dull, decaying, and just plain old. Balancing how to restructure
The most undervalued part of your content strategy is…..
If you search for content marketing and look at the top 5 images, and the top 5 search results, it is hardly mentioned. In the images I could find, it was represented in user research at the start, but not further downstream. If you look at most content strategies, the
Crafting Your Professional Narrative: A Guide to Personal Branding for Technical Professionals
The Imperative of Personal Branding In the professional services sector, crafting a distinctive personal brand is more than a strategic advantage—it's an imperative. As seasoned experts in technical fields, we are often valued for our analytical skills and problem-solving abilities. Yet, in a world where opportunities are as much about
Bravery and Data-Driven Creativity: How AI and Humans Unite for Success
In an era where data rules and technology continuously advances, the worlds of creativity and analytics are becoming increasingly intertwined. This fusion has given rise to a concept known as data-driven creativity, a revolutionary approach that harnesses the power of data to inspire and enhance creative endeavors. Bravery, an intrinsic
Let’s Work Together
TELL ME MORE ABOUT YOUR PROJECT
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.