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Web Design Articles2016-01-27T09:39:54+00:00

Bravery and Data Driven Creativity

Some data you may already be aware of. For instance this old snippet: "Up to 97% of programmatic campaigns lack a targeted creative for each audience segment,” according to research by AppNexus from 2017." You may also

Data Driven Creativity

Data: Businesses that have successfully integrated creativity and analytics have grown twice as fast than those that haven’t. (McKinsey) A majority

User Generated Content Campaigns

Building customer feedback systems into your marketing is essential. Building customer collaboration into your marketing process is the next natural

Bravery and Data Driven Creativity

Some data you may already be aware of. For instance this old snippet: "Up to 97% of programmatic campaigns lack a targeted creative for each audience segment,” according to research by AppNexus from 2017." You may also be familiar with A study of 6,000 winning Effie campaigns by AdAge and Mark Ritson has found

Data Driven Creativity

Data: Businesses that have successfully integrated creativity and analytics have grown twice as fast than those that haven’t. (McKinsey) A majority (70 percent) of integrators employ advanced analytics for consumer insights, compared with only 40 percent of companies with average growth. And 65 percent of integrators use customer-journey analytics, versus 50

User Generated Content Campaigns

Building customer feedback systems into your marketing is essential. Building customer collaboration into your marketing process is the next natural step. Almost every marketer acknowledges that customer feedback is important.They may also acknowledge that it is the best way to drive innovation, and to ensure that their business is at

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Bravery and Data Driven Creativity

Some data you may already be aware of. For instance this old snippet: "Up to 97% of programmatic campaigns lack a targeted creative for each audience segment,” according to research by AppNexus from 2017." You may also be familiar with A study of 6,000 winning Effie campaigns by AdAge and Mark Ritson has found

Data Driven Creativity

Data: Businesses that have successfully integrated creativity and analytics have grown twice as fast than those that haven’t. (McKinsey) A majority (70 percent) of integrators employ advanced analytics for consumer insights, compared with only 40 percent of companies with average growth. And 65 percent of integrators use customer-journey analytics, versus 50

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