DIGITAL, ACQUISITION, LEADERSHIP
I enjoy building high performing teams across Brand, Digital, Sales and Customer Analytics. I specialise in building a strong acquisition and account management funnel using Paid, Owned and Earned. I have developed global and local multi-channel marketing strategies, managed P&L and business units, within Superannuation Firms, Fintech Firms, Deloitte, Jeep, Johns Manville, Grays Online, United Colors of Benetton, LJ Hooker, and Konica Minolta.
I have extensive experience rolling out and driving digital technology across Salesforce, Marketo, Adobe AEM, and Eloqua. I am proudly Google Analytics and Google Adwords certified, and have delivered SEO, SEM and content marketing campaigns that deliver real ROI. With over 15 years digital leadership experience, I have managed teams from the Philippines, Pakistan, Egypt, India, and across Australia.