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About Me

Marketing Expert

I love helping growing brands through data-driven creativity to connect customers and products. I have almost 20 years of experience in growing B2B and B2C brands in many different industries. I enjoy running high growth teams, and growing organisations with the full range of marketing strategies from account-based marketing to traditional ATL and BTL campaigns.

As a certified transformation professional, I have developed global and local growth and change programs, managed P&L and business units across a range of industries including, Professional Services, Finance, Software and eCommerce.

I value transparency, honesty and results.

I speak professionally on topics such as customer centricity, digital transformation, trends, marketing and leadership. I have spoken at large conferences, and online webinars. Ask me how to rank politicians socially, why great advertising is like writing a hit song, or how our brains are wired to ignore more than pay attention.

I have extensive experience in driving ROI with 360º media, Radio and TV, SEO, Shopify, Salesforce, Marketo, Adobe, Pardot, Hubspot, WordPress and Oracle. I am proudly Google Analytics and Google Adwords certified, and have delivered digital, TV and print campaigns that drive customer engagement. With over 15 years senior leadership experience, I have managed teams from the Philippines, Pakistan, Egypt, India, and across Australia.

On the side, I have developed new platforms using HTML, Javascript, PHP, ASP, and MySQL, but I am pretty sure that unless Google buys them from me, they will remain a best-kept secret. Just ask me about trying to solve the travelling salesman problem on Google Maps.

Why Work With Me

DIGITAL • ANALYTICS • GROWTH

Customers, Strategy, Delivery. Three words I live by.

WEB DESIGN
BRANDING
UI / UX

Expert Advice

SOME THINGS I HAVE WRITTEN

User Generated Content Campaigns

Building customer feedback systems into your marketing is essential. Building customer collaboration into your marketing process is the next natural

Let’s Work Together

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About My Work

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Recent Works

Recent Posts